Telepresence and Benefits of Video Conferencing Shamus McGillicuddy, News Editor
The benefits of video communications technology (video conferencing) have yet to be realized in many enterprises, but the right deployment and the right corporate culture can help these companies reap tremendous benefits.
"Video conferencing technology has traditionally been underutilized in the enterprise because there has been difficulty in using the technology from both a cultural and network perspective," said Hyoun Park, research editor for Aberdeen Group.
Park said this difficulty has been rooted in insufficient bandwidth and equipment that lacked the clarity and definition to provide an adequate user experience. He said people have also been culturally uncomfortable with video.
A successful video conferencing deployment depends on more than just good technology, however. Corporate culture and corporate resources are also essential, he said.
"Among the best-in-class companies, 81% had C-level executive encouragement to use video conferencing," Park said. "And 71% encouraged employee feedback, so they had bottom-up feedback on how they can use video better. And 73% had dedicated [employees] for video conferencing setup."
In contrast, only 24% of laggard companies had executive encouragement of video use and only 15% used employee feedback to determine whether video was being used properly.
"There's a big difference between those companies that treat [video] as a business tool and those that have video conferencing in the office but don't understand how to align video to their business practices," Park said.
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